Insurance products and coverages can be difficult and complex to explain. Even basic insurance concepts such as term and premium can cause confusion for anyone that is not in the insurance industry.
You can help customers learn more about basic coverages and other potential coverages that they may need for their businesses by offering engaging webinars. Webinars represent a powerful communication tool for insurance agents and brokers.
Webinars can be leveraged to educate current customers on available coverages. Webinars also offer you the opportunity to promote new insurance products and services as well.
Why Webinars Are Tailor-Made for Insurance Agents and Brokers
Selling insurance today is all about education, which makes webinars useful platform for promoting insurance products and services. Making the transition from a sales professional to an insurance educator is much easier when you implement the power of webinars.
Most people would agree that it is easier to watch a webinar than to read through policy documents and marketing materials. Webinars are live events, which bring a sense of urgency to the table. By sending out an invitation for a webinar scheduled for a certain date and time, customers may view the webinar as a special event worth attending. Webinars can be a more efficient way to convey your message, viewed either live or as a recording, they can be readily available for customers to view at any time.
Webinars are also beneficial to the presenter because they can offer audience interaction. A question and answer session can help clarify difficult insurance concepts and can also offer guidance to better understand what types of coverages your audience requires for their business. Webinars provide you with the benefit of presenting evergreen content just like the written word.
How to Engage Your Webinar Audience
First, research the questions your audience may have concerning insurance policies. Then, build a webinar around a topic that generates universal interest and addresses specific concerns. Perhaps you could present a webinar that discusses the latest insurance regulation that impacts your customers or host a session that introduces an innovative new insurance product. Discussing a hot-button insurance topic is another highly effective way to engage your audience.
Another way to discover what topics matter most to your audience is to poll them. Sending a tweet or an email to your target group of customers can help you gauge what type of discussion may interest and benefit them. You can also create a Q&A webinar that educates your audience about a certain insurance coverage or topic.
Engaging your audience also involves creating a buzz about the next webinar. Creating a landing page that includes the date and time of the next webinar is a good start. After your webinar’s introduction, the presenters should be introduced along with their respective bios, followed by a brief outline of the webinar.
A couple of weeks before the webinar, engage your audience through emails and on social media posts. You can include blog posts that provide an overview of one or more of the topics you plan to discuss. Another smart way to engage your audience before a webinar is to give each member something of value, such as an eBook or other materials that promote discussion topics.
It is About the Content
The primary goal of a webinar is to present helpful content that your audience can easily digest. By providing your audience with the right information, you can keep them engaged the entire time your webinar rolls online.
Your webinar will serve as an important communication vehicle to valued customers. The message conveyed by the presenters is important but also how the message is conveyed is equally significant. You and your fellow speakers do not have to possess the charisma of Tony Robbins, instead you can keep your audience engaged by mixing up the cadence of your discussions, as well as sprinkling in a bit of humor.
If you or other insurance experts do not feel comfortable speaking during a webinar, recruit someone else at your agency to speak about the insurance topics that matter most to your audience.
The Bottom Line: Be Prepared
Knowing what you want to say and how you want to say it requires you to conduct one or more practice sessions before you go live online. Send out information to your audience that is relevant to the topics and above all, make sure the topics pique the interest of those that have signed up for your next insurance webinar.
There for You: Acadia Insurance
At Acadia, we’re all about helping businesses throughout the Northeast thrive. Our mission is to provide superior service and product as close to you as possible, providing you with the backing you need to proceed with confidence.
We understand what you want most from your insurance is security and peace of mind. That means knowing you are backed by an insurance company who will support you every step of the way to help you protect your business.
With Acadia, not only can you get coverage tailored to your needs, but you will also receive support from dedicated claims professionals to guide you through the claim process in the event of a loss. That way, you know exactly what to expect. Knowing your claims professional by name and a hand shake – that’s “Closer Coverage”. Get to know more about how we work and find an agent near you. Acadia Insurance is pleased to share this material with its customers. Please note, however, that nothing in this blog should be construed as legal advice or the provision of professional consulting services. This material is for general informational purposes only, and while reasonable care has been utilized in compiling this information, no warranty or representation is made as to accuracy or completeness.
